5 ways good content marketing can help your business GROW!
In terms of spending and thinking outside the box, start-up businesses are normally more apprehensive about marketing. This may be due to limited budgets and resources so they may feel this restraint is in their best interest however it can end up hurting them. Holding back on marketing investments leads to missed opportunities that may have generated income.
The Small Business Administration recommends “small businesses with revenues less than R5 million should allocate 7-8% of their revenues to marketing.” However, previous research and surveys indicate this is not being done. Findings conclude that 63% of small businesses invest 6% or less of their revenue in marketing.
So, should your company be investing more in content marketing? Well, the best person to decide if this can help your business is you. Learning about how content marketing works and what the benefits are will give you more insight into whether this is right for your business.
Ways that content marketing can benefit your business
1. Content marketing helps you retain existing customers
Usually new businesses become so focused on finding new clients that they often neglect the ones they have already secured. This is a mistake.
“It costs dramatically less to retain an existing customer than it costs to find a new one.”
By creating good content, businesses owners can retain existing customers by constantly promoting their services and skills. This will help businesses keep their previously acquired customers as well as make them more valuable.
2. Content marketing is more effective than native advertising
With the increased amount of advertising, as well as the rise in browser ad blockers, it is difficult to get ads promoting your business through this bottleneck.
Content marketing does not have these barriers. Good content is useful, and audiences are naturally drawn to it.
“Good content blurs the line between entertainment, education, and advertising”
By using good, interesting and relevant content to promote your business, it won’t be recognisable as being a form of adverting.
3. Content marketing generates leads
Content marketing has been proven to generate leads. Yes! It is that simple. A stable stream of content can keep you talking to potential customers. Through continued communication in the form of content, prospects will become customers sooner rather than later.
4. Content sharing leads to ‘word of mouth.’
One of the most effective marketing tactics ever created is word of mouth. For content marketing, the form of word of mouth happens in many different ways. For example, every person that shares your post is a type of word of mouth recommendation. By sharing it to all of their contacts, they are saying “Hey, you should read this!”
When people see enough of these recommendations, a form of trust and awareness develops around your brand.
Remember that people trust information that comes from people they know.
5. Content marketing supports your outbound marketing
One of the best things about content marketing is the fact that it can help your other marketing tactics.
Your advertising, email marketing, webinars, and other outbound tactics can all be amplified by your content marketing work. They can be re-used, re-formatted and re-shared multiple times.
In conclusion, there are a lot of benefits to content marketing. However, it is up to you to decide if it is a good fit for your company.